When the first GPJ Employee Resource Group (ERG) was launched in 2018, no one knew just how vital a role they would play in the evolution of our agency culture, and how these groups would grow to include perspectives and deepen relationships with each other, with clients and also our communities at large. The groups …
The final chapter in our journey alongside the development of IBM’s digital-first brand activations showcases the work of IBM’s Think City. (You can view the previous posts here and here.) Think City was originally planned as a large-scale physical activation to debut at IBM’s Think 2020 flagship conference, but quickly evolved to digital-first as IBM’s …
By Cody Eastman and Andrew Kyrejko It’s been nearly a year and a half since we launched our LGBTQ+ ERG at GPJ, and what better way to celebrate than to level-up! In March, we knew that we wanted to create something that would engage more of the Project Worldwide community and bring a new …
The global pandemic may have put a temporary halt to creating the physical brand experiences we all know and love, but there is still plenty of creative work to recognize and celebrate. The fundamental nature of experiences is that they know no physical or digital boundaries, and we’ve seen incredible creativity, collaboration, and resilience in …
GPJ’s Martyn Clarkson, SVP, Strategy and Planning spoke with PR Week about virtual events. Below is a re-print of the article. August 05, 2020 by Natasha Bach There’s enough to stress out about when making a real-world event a virtual event. From concerts on Instagram and YouTube to webinars on Zoom, the show must go …
By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this: Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …
By Wayne Leonard, Vice President, Account Director – Gaming & Esports Our team has been working in gaming and esports for over two decades. From launches and trade shows to broader marketing and tournaments, we love engaging with this passionate, creative and special fan base across the globe. As the world has gone digital this summer, we’ve …
The future is full of things we can’t predict or imagine, however, the need for physical connection and proximity is certain to endure. The desire to be together in space and time; to be in the presence of something other-than and bigger than ourselves, can’t be tamed or extinguished. A new world and future of …
Continuing our journey alongside the development of IBM’s digital first-activations, we share with you today the next installment in our 3-part blog series ‘ReTHINKing Brand Activations,’ featuring the debut of IBM Quantum. Let’s get you up to speed as to where we left off. IBM and experiential partner GPJ were faced with a new and …
By Brendan Brown, Senior Director, Strategy and Planning Last year a street vendor in San Francisco told my wife and I that the difference between fine art and commercial art is that with fine art you see nothing up close and everything from far away. For commercial art the opposite is true. Chaos in that …
By Martyn Clarkson, VP, Strategy Insights by Team Strategy, GPJ One of the most interesting aspects of the Covid-19 disruption has been the response from brands and industries. While there have been sweeping changes, many trends already present in 2019 are accelerating. From better digital experiences, to safer experiences, to smaller, more meaningful …
By Ken Madden, SVP, Head of Digital Engagement at George P. Johnson This won’t be the first (or last) piece you read about how COVID-19 has devastated an industry. The road ahead for live events certainly appears daunting. When its customer base instantly vanishes, what can an industry do? The answer, short …
Auburn Hills, MI, April 26, 2020 — George P. Johnson Experience Marketing (GPJ) has partnered with Freeman to unite live events leaders from across the United States to announce the formation of Go LIVE Together, a coalition of 80 founding partners—representing over 4,000 companies with U.S. operations—who have joined forces to support legislative actions that will aid …
The LiveForLife coalition was created by a small handful of events agencies, companies who are normally competitors, but who saw a growing need for temporary structures, PPE, and testing centers to fight COVID-19, and wanted to combine their expertise for the common good. As designers, fabricators, project managers and logistics experts, our industry and agencies …
GPJ has been IBM’s experiential agency of record for over 20 years – during which we’ve created award-winning experiences and overcome unexpected storms. What has remained consistent has been GPJ’s unwavering resilience in continuing to strengthen the IBM brand – no matter the situation – by creating dynamic brand experiences that deliver on their business …
GPJ is no stranger to challenges. During this unprecedented time of quarantine and shelter initiatives, our teams continue to lead with what we do best: thrive in complexity. GPJ remains steadfast and hopeful for a strong recovery, and we are doing our best to help. Efforts with Universities GPJ is partnering with several universities on a …
Chris Meyer is CEO of GPJ. Your event has been cancelled. Today it’s coronavirus, tomorrow it could be something completely different. Disruptive or catastrophic events aren’t new for those of us in the event industry—whether it’s a budget cut or a public health crisis, it’s these circumstances that push us towards innovation. Heading up one …
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
(Article originally appeared in Forbes) Scott Kellner, VP of marketing for GPJ provides an overview of a few key trends that are making waves and providing value for global brands. Looking for a big bet to make next year? I believe experiential marketing is going to take center stage. The 2010s were the age of …
Andrew Todd is Vice President of Strategy & Planning, based in New York. He works with a number of GPJ global blue chip clients on integrated marketing strategy and experiential planning, execution and measurement. As people look for greater meaning in how they work, live and consume, sustainability has hit the mainstream. It’s become …
As we wrap up what may have been the busiest fall season in the 105-year history of GPJ, we also take time to focus on our communities. Our offices around the world found time this season to give back to local organizations and to appreciate each other and our #OneGPJ family. As we count our …
On Giving Tuesday, Project Worldwide double matched employee donations through our Project Pledge program, and before the day was over, we’d reached our goal of $500,000 in matching funds for a total of $1 million donated by Project and its employees for the year. As a matter of fact, this is the second year we’ve …
This is the age of experience. Credit card companies compete with each other to provide the most exclusive access to the most rarefied cultural events. Sports teams lift best practices from the world of music festivals to engage fans both inside and outside their moments and places of play. Retailers are transforming their former shelf-and-display …
GPJ announces investment in the development of an experiential learning lab at California Polytechnic State University San Luis Obispo, California (December 3, 2019) – The future of experience marketing and design is in expert hands as the world’s leading experiential marketing agency – George P. Johnson (GPJ), part of the Project Worldwide agency network – …
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