…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …
Originally produced by GPJ EMEA Senior CSR Manager, David Baldig. On a recent trip to London, David Baldig shared ways to travel responsibly and resource-efficiently, summarizing his experiences into actionable tips. From choice of accommodations and means of transport, to mindful onsite stewardship, sustainability starts long before you book your trip. As GPJ continues our …
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In this 4-part series, we highlight lesser known histories, contributions and experiences of Black America from various walks of life, beginning with early pioneers and shifting to more recent figures. Most …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …
With the first big event of 2023 behind us, the hottest tech show in the world delivered an ideal environment to tell the biggest brand stories. Attracting an audience of 115K+ strong, more brands at CES are utilizing experiential to win over audiences to the next gen, life-changing possibilities that fill the halls of LVCC. …
In the spirit of the season, #GPJoy takes on many forms. Guest blogger and Boston-based Senior Strategist, Jillian Berry, shares one school community’s heartfelt joy received through the selfless giving of time, talent and generosity: Written by Jill Berry, Senior Strategist, George P. Johnson When my sister started working at a new school this past …
By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …
500,000+ kids spend time in foster care each year.100,000+ kids are waiting to be adopted.22,000+ young people age out without stable, permanent connections. At GPJ, we rally around the core idea that everything is in service of the experience. This season of giving, we’re teaming with One Simple Wish to grant wishes to children in …
So much has been said and published now about hybrid events and their prominence in the post-pandemic world. Everyone has claimed their stake in the conversation, but the conversation must grow out of the weeds and into strategic action within our now-normal. Here’s a primer: Focus on the experience first and foremost. Across the industry, we see …
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination. Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …
Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …
At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …
What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand. Disruptive experiential marketing traverses in-person, digital, hybrid and now even …
AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …
The events industry is building positive momentum, as major events continue to return to in-person in big ways. Mobile World Congress hosted 61,000 attendees in-person As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up …
Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement Event organizers and brands are combating uncertainty with flexible, agile …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …
Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people. This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community. Below are the organizations that …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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