![The Top 10 Marketing Trends That Will Define 2016](https://i1.swiftpic.io/gpj/tzroCHFE1kaQdq0RdPWXxGt1CY7WdoIDuyTRYsaJWjw=/cover:471,314/https://www.gpj.com/wp-content/uploads/2018/01/p1ab911kupujl1h0o1eje1jg4okt0_56bcf1e845877-scaled.jpg)
Experience
Insights
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![INFOGRAPHIC: Evolution of the Trade Show](https://i7.swiftpic.io/gpj/i7ZUhIsErfyvKchPOaNMuX2r27q+t9evbzrP8sEjMDQ=/cover:471,314/https://www.gpj.com/wp-content/uploads/2018/01/p190s4r4q5uol1sts1pvd9p31ifd0_54063a4d477d2-scaled.jpg)
INFOGRAPHIC: Evolution of the Trade Show
The history of the trade show experience from product introductions to branded architecture to the data layer and cloud-based tools for measurement and activation. Click on the infographic to the right to enlarge. Ready for more? Download our free whitepaper on The Modern Event
![Cool vs. Old School: Create Experiences, Not Just Events](https://i2.swiftpic.io/gpj/brvBu2zhdL8LxcoZsunQ2WQka5aD3YWyR5Oc/vuqT3A=/cover:471,314/https://www.gpj.com/wp-content/uploads/2018/01/p190s76n1n14vf195d1k9c1qnm1gn80_54064268c4b1f-scaled.jpg)
Cool vs. Old School: Create Experiences, Not Just Events
7 Steps To Creating Experiences Your Audience CANNOT Get Online Event budgets are up. In fact 72% of brands will be executing more event experiences this year. But the game has changed, and traditional events are being replaced by a new kind of interaction. A higher standard is demanded, focusing on delivering rich attendee experiences …
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Chris Meyer talks data-driven marketing with Wired
Wired’s Innovation Insights section is “dedicated new thinking in a new era of technology,” making it a perfect forum for GPJ CEO, Chris Meyer, to talk about the future of experience marketing, and how to infuse data for greater ROI. Read the full article here
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Gone in 60 Seconds
Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky). 2014 is the noisiest era of marketing in history. Super Bowl advertising today is a race to become cheekier, with swat teams dedicated to …