GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we set new records with 90 total awards, worldwide. 2024 Client Awards Recognition doesn’t …
From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …
In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!
v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.
By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …
v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.
v39.0 – Samsung and Apple showcase their tech prowess at Milan Design Week and launching on-device AI models, respectively. And is Meta’s ready to transform the virtual landscape, echoing the classic iPhone vs. Android saga but this time in the VR realm! Plus, the FCC throws a big win for internet freedom with its net neutrality revival. It’s a tech feast you won’t want to miss—packed with all the gadgets, gizmos, and groundbreaking moves to keep your digital life buzzing!
v38.0 – In video news, Adobe teases us with AI-driven magic for Premiere Pro, promising a future where videos are as easy to edit as pie. And don’t miss AltStore PAL shaking up the EU with its new app store for iPhones. Lastly, TikTok’s stepping into Instagram’s turf with TikTok Notes, adding some serious spice to the photo-sharing game.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
v37.0 – In the cozy corners of the digital realm, Rooms gets a chic update, making it the haute couture of home decor games. Apple amps up your iPhone with MobileCLIP, an AI that knows its way around your photos without cloud cover. And Walmart? They’re sending robots to aisle three, revolutionizing restocking with their automated forklift friends. Stay tuned, tech aficionados, we’re just getting started!
v36.0 – In the realm of audio, Stable Audio 2.0 is tuning up the future of music with AI’s latest symphony, and for the visually inclined, DALL-E now offers a magic wand to tweak those not-quite-right creations. Buckle up for a journey through the intersection of creativity and technology, where the only limit is your imagination!
v35.0 – Microsoft, Intel, Qualcomm, and AMD are actively embracing AI within the PC industry. Concurrently, Adobe is strategically leveraging AI in the advertising sector through GenStudio, utilizing it as a potent tool for crafting captivating marketing strategies. And Figma’s recent survey indicates a burgeoning synergy between design and AI, although challenges such as integration complexities and user fatigue are being carefully navigated.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
