At the 2025 World Economic Forum in Davos, GPJ designed an innovative and immersive visitor experience for DP World. From January 20–24, the Hotel Europa and Scala Restaurant were transformed into the DP World Pavilion — a space for dialogue, inspiration, and interactive exchange.
The Pavilion featured state-fo-the-art exhibition areas, VIP lounges, meeting rooms, and open networking zones, welcoming a wide range of international guests, including global leaders. Two central activations illustrated the innovative strength of DP World:
- The Supply Chain Marble Run – An interactive installation that brought the complexities of global trade to life. Visitors experienced how DP World’s integrated logistics solutions connect production, transportation and end consumers.
- The DP World Globe Explorer – An immersive VR experience powered by Apple Vision Pro, offering a digital journey through DP World’s global impact and reach.
A highlight of the week was an exclusive celebration with McLaren, recognizing their 2024 Constructors’ Cup victory — a moment that also reinforced the strategic partnership between DP World and McLaren.
Remarkably, the entire project was conceived and delivered in just ten days, creating a powerful presence that reflected DP World’s innovative mindset and global significance.
