DP World at The Ryder Cup
The Ryder Cup is the pinnacle of the golf calendar and DP is the official Worldwide Partner. A prestigious sponsorship. GPJ partnered with DP World to create a stand out hospitality and fan experience for golf fans, players and VIP guests alike in Rome, connecting DP World’s story with the excitement of the most anticipated golf competition. Much like the atmosphere, it was an electric combination.
The DP World Hospitality Chalet welcomed 85 DP World executives and VIPs daily and was designed as a multi-functional business and entertainment hub. It not only included meeting areas and VIP spaces, but also a premium hospitality lounge.
Golf legends like Thomas Bjorn, Sir Nick Faldo, and Paul McGinley mixed with other sporting luminaries like Zak Brown and F1 driver Lando Norris, together with DP World senior leadership like Yuvraj Narayan Group Deputy CEO and CFO, to appreciate premium views of the action on the green.
The DP World Chalet was created not only to enhance the Ryder Cup fan experience but also to celebrate the longstanding collaboration between DP World and Ryder Cup. For DP World, GPJ is the experience marketing partner trusted to cement that partnership through stand-out experiences at prestigious sporting events like this one.
For the enthusiastic golf-loving attendees, the DP World Container Village was the overwhelming stand out fan activation at the Ryder Cup fan village. GPJ designed it with repurposed containers – a clever nod to DP World’s logistics business..
The activation also offered various experiences for the golf mad fanbase attending the Ryder Cup, including the first ever DP World themed mini golf putting experience, a virtual trip to the metaverse with DP World’s VR golf activation offering fans the chance to tee off from the Ryder Cup first tee, and a photo experience immortalizing fans as members of (the winning) Team Europe or Team USA.
Over 300 global executives were hosted across five days of competition. The shipping container fan zone saw 3,000+ daily visitors with 15,000+ overall attendees.
An invitation-only reception held at the sophisticated La Lanterna lounge brought the event to an elegant close. Golf-inspired personalised details reinforced branding, leaving a lasting impression on the group of special guests.
The positive feedback received from stakeholders, coupled with the lasting impressions among executives and fans, attests to the event’s effectiveness.
“Here’s to many more shared triumphs in the future.” Danielle Sheepwash – DP World Global Events Lead
