BMW Shines at the Cannes Film Festival 2024
The Cannes Film Festival once again thrilled audiences in May 2024, bringing together the elite of the film and fashion world, supported by BMW as an official partner.
The highlight of our work was the conversion of a former hotel into the HOUSE OF BMW. The world premiere of the BMW XM Mystique Allure, a tribute to Naomi Campbell, took place in this impressive ambiance in collaboration with the famous composer Hans Zimmer.
We were able to offer the 450 guests of the 2024 Cannes Film Festival a glamorous experience by elegantly chauffeuring them to the famous red carpet in 22 corteges with 200 vehicles for 12 days.
The synergy between BMW and the Cannes Film Festival beautifully merged luxury, innovation and creativity, leaving a lasting impression on everyone involved.
